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  • Vocedi New York Showroom at Soho

  • Vocedi New York Showroom at Soho

  • Vocedi New York Showroom at Soho

  • Vocedi New York Showroom at Soho

Voce Di

ABOUT

Voce Di, "Voice Of" in Italian, is a revolutionary design resource born in May 2012 from the creative genius of European transplants Claire Maestroni and Giorgio Stefano.
With a combined 45 years of experience, they were able to create a unique space that is an equal parts furniture showroom, contemporary art gallery, interior design center and cultural events venue.

True to its name, Voce Di gives voice to selected international designers and emerging artists, along with acclaimed luxury brands and local developers.
The showroom brings together a unique combination of modern trends with the highest standards of technology and old world artisanal experience.

It is here that everyone can feel at home while enjoying our selection of the finest interior design products including furniture, home accessories, lighting, rugs, fabrics, kitchens, flooring and bathrooms.

Voce Di is all about a timeless lifestyle for those who embrace the experience of luxury and for whom the combination of modern technology and handcrafted materials are a natural progression.
This is an innovative and international aesthetic that is the connection between our client’s idea, the product and a way of life.
In this spirit, the space is a platform for performances and interdisciplinary events to give voice to designers, artists, architects, musicians and companies who share this ideal.

THE SPACE

In 1907, the De Lorenzo family opened a metal workshop in lower Manhattan in what is now a fashionable area called Soho. The neighborhood was much grittier then, and the shop lent its service to many local companies.

A few decades later, Soho began attracting a new, creative class including emerging artists and designers.
With many of them on low budgets, they would come into the shop with sketches and requests for De Lorenzo to build what they needed.
According to three former employees, the workshop helped many artisans and designers in Soho launch their careers.
On the last day of work, some of these grateful clients stopped in to pay their respects to Thomas De Lorenzo Sr. and thank him for all that he did.

The original sign - “John De Lorenzo and Bro. Iron and Sheet Metal Contractor”, which is painted blue and white over brick, is fashionably retro.
Upon adding art by street artist JR to the right corner, Voce Di intentionally kept the original sign as a reminder of the inspirational story of this space.